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I had to, I just had to!

Driving to work (yes I know! Seems like that’s how I spend the major part of my day)…anyways…driving to work sometime last week…a hoarding caught my eye!

That’s all this post is all about! Just that one hoarding…as hoardings go, it was the regular tin hoarding with the flex print ad put on it rather slickly…the ad you are asking…exactly my point!

The ad was….well…how do I put it across??? A breakthrough ad, one that breaks all gender barriers and myths…equalises all gender inequalities in one fell swoop!

To cut a long story short…it was a fairness cream ad, the cream being targeted very specifically at the male of the species! A few things that caught my eye…and made me go into paroxysms of laughter…

  • The ad takes the onus of bringing all closet ‘dark horses’ out into the open.
    Does that mean we shall soon see a new fashion trend? Men will now sport the cream in their breast pockets rather than the traditional handkerchief?
  • The model in the ad – rather dishy I would say! And a wheatish (understood by most Indians I think!) complexion to boot!
    Hmm…essentially means that we do not have any dark men, at least in India…at least none that the agency or their client could unearth! Of course a similar ad for women would have the woman looking a darker shade of coal and turning a whiter shade of brightness :-)

Doesn’t this whole approach strike you as being rather ironical??? Botox face lifts, fairness creams for not so dark men…the list goes on…

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