Skip to main content

I had to, I just had to!

Driving to work (yes I know! Seems like that’s how I spend the major part of my day)…anyways…driving to work sometime last week…a hoarding caught my eye!

That’s all this post is all about! Just that one hoarding…as hoardings go, it was the regular tin hoarding with the flex print ad put on it rather slickly…the ad you are asking…exactly my point!

The ad was….well…how do I put it across??? A breakthrough ad, one that breaks all gender barriers and myths…equalises all gender inequalities in one fell swoop!

To cut a long story short…it was a fairness cream ad, the cream being targeted very specifically at the male of the species! A few things that caught my eye…and made me go into paroxysms of laughter…

  • The ad takes the onus of bringing all closet ‘dark horses’ out into the open.
    Does that mean we shall soon see a new fashion trend? Men will now sport the cream in their breast pockets rather than the traditional handkerchief?
  • The model in the ad – rather dishy I would say! And a wheatish (understood by most Indians I think!) complexion to boot!
    Hmm…essentially means that we do not have any dark men, at least in India…at least none that the agency or their client could unearth! Of course a similar ad for women would have the woman looking a darker shade of coal and turning a whiter shade of brightness :-)

Doesn’t this whole approach strike you as being rather ironical??? Botox face lifts, fairness creams for not so dark men…the list goes on…

Comments

Post a Comment

Popular posts from this blog

Almost a year

There is this strong independent woman inside me, who sometimes feels it to be unreal. I have a full life, contributing to the society, doing my own bit. Can drive, cook, do basic first aid, can manage finances (reasonably well)...how is it that with all these positives, the only thought that is always always overriding all this is how much I miss the man.  The other half, the one with whom my thoughts and sentences were complete. Who made me laugh, who understood and noticed small details that would fool everyone else.    The man did love the winter light     Jotting down a list of things (in no particular order), that I miss about him - His hands - the man had the most beautiful hands that I have seen till date. Long artistic fingers that bore truth to his love for working with them - be it the sourdoughs that he learnt via YouTube or his leather work or the ferments or the photography or the hand-crafted diaries or his cooking or his ferments - That broken to...
1 comment
Read more

If the grief won't get to you, the paperwork will

Days pass by and it seems like yesterday, but also aeons since I lost my partner. My best friend. How do you explain this grief that refuses to go away? Grief that seems to have made a home in a tiny space in your heart? Grief that 'allows' you to laugh, but also makes you feel strange about that laughter. Just when you think you are  figuring things out, taking one tiny step forward, and feeling like you are moving ahead...wham! The paperwork starts... Sending his death certificate - over and over again - looking at his age stated on the certificate - 53 years 10 months 6 days, and having it committed to your memory. Letting people know that yes, you are  the only surviving member who is still alive... And then doing it all over again.  And again. And once more. Days when the pain in your leg is outweighed by the pain in your heart. Pain that doesn't allow sleep to help your body run away from that pain, even for a moment. Days when you would like to join your yoga class...
Post a Comment
Read more

At least its a start!

I took a pen and a piece of paper Wanting to just jot down my thoughts…Or so I thought… My mind went blank…and my ‘creative juices’ dried up! What was I supposed to do??? Heart rending decisions I do have to take Some gut wrenching realities I do have to face But I am just not ready for them now Life as I term it has more in store for me now…. There are fresh beginnings that I have made There are things to do… And checklists to make… Checklists that cover Oh so many things Sadness, Pity, Sorrows These are things that I would like to leave behind Euphoria, Joy, Happiness These are the things to look out for… Life! As they term it… Here I come… With joys, ecstasies Unknown but plentiful all around!
Post a Comment
Read more